New Hampshire Governor’s ‘Don’t Mass It Up’ Campaign Succeeds—But Massachusetts Residents Are Rolling Their Eyes

Kelly Ayotte, a former New Hampshire Attorney General, was elected as the state’s new governor and officially assumed office on January 9th.

Ayotte, who won the governor’s office with her “Don’t Mass It Up” campaign slogan, referred to Massachusetts as a “cautionary tale” during her inaugural address.

Her remarks have drawn eye rolls from Massachusetts residents online, with many highlighting the irony—pointing out that numerous New Hampshire commuters, over 15% of the New Hamprshire workforce, rely on Massachusetts for higher wages, paid maternity leave, and superior social programs.

New Hampshire, known for its laissez-faire, anti-regulation stance, still adheres to the federal minimum wage of $7.25 per hour, while Massachusetts boasts a double-digit minimum wage of $15 per hour.

Nevertheless, Ayotte criticized Massachusetts for its expansive government agencies and high taxes. While many Massachusetts residents support the idea of lower taxes, it’s hard to deny that the state offers robust and comprehensive social programs that surpass those of many other states.

Some benefits New Hampshire has over Massachusetts include:

  • The nations cheapest cigarette tax
  • Legality of Menthol cigarettes
  • Off the grid living is legal, i.e. not requiring residents to pay a connection fee to local electric companies.
  • A homeschool-friendly approach to education.
  • No laws requiring motorcycle helmets.


For those who enjoy ripping menthols while cruising helmet-free to their off-the-grid log cabins, New Hampshire is the perfect place to call home.

But for those with more refined tastes who appreciate basic essentials, like a reasonable minimum wage, Massachusetts might just be the better choice.

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